How to
Start Your
Yoga Business
and make enough money!
Hello!
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My name is Karol De Souza, I am the founder and visionary behind KDS Yoga & Personal Development Retreats & Teacher Trainings.
If you landed on this page I'm guessing you're a Yoga teacher who's sick of getting paid too little to teach in studios or a class in the park and you're looking into expanding you core business beyond just Yoga classes.
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You probably want also to find some clarity about what is that you do best that makes you special and stand out from other Yoga teachers. So if you're ready to pour your heart into starting your business and earning the money your deserve for all the hours of training and all the effort you put into this profession then you're in the right place!
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Let me tell you a little bit of my story, how I got here and how I can help you!
What's my story
Six years ago I embraced this journey of becoming a Yoga teacher, honestly I was just running away from a corporate job I had which didn't fit in with my creative personality. I hated every minute of being in the office. I hated having inflexible hours and not being able to take time off whenever I wanted. Not to mention the long hours confined to being in front of the computer staring out at the window on a beautiful sunny day wondering how the waves were while I was stuck in an office.
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I had a dream of having a flexible routine that allowed me to take time off in between, a job that allowed me to pursue my passion of travelling, a job that I loved and at the same time was financially rewarding. But I had no idea what that was.
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When I first started teaching Yoga I realised that it was more difficult to make an income out of it, than I had previously thought it would be. I started volunteering which allowed me to gain experience while earning an income doing massages. It was ok for a start.
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But I the years went on I got stuck on this rat race, teaching too many classes and doing as many massages as possible so I could earn a decent wage. After two years of teaching, many hours and a lot of money spent doing courses that didn't make anyone want to pay me more, I just thought that what I was earning and the way I was living wasn't good enough. And it was definitely not the lifestyle I was aiming for when I quit my corporate job.
It took a lot of brainstorming, hours of work, some more money, learning, trying, failing, then getting up and trying again to finally be able to set myself as a Yoga Business and be able to earn the income I deserved while living my dream.
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Along the way I have acquired knowledge and expertise in different marketing tools that made my business grow. And I think I have a thing or two (or maybe quite a handful of things) to pass on and help other fellow Yoga teachers to set up their business without having to go through all the struggle I went.
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Surely you can pay (a ton of money) for a marketing specialist to do this for you. But will this person actually understand your business as well as you? Is this person going to really transmit the message to your audience the way you would? No. Trust me, I've been there.
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That's why I started this Yoga Business Coaching Program for Yoga teachers, to empower you with the tools you need to set yourself for success!
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Let's get started!
1
Branding
In this one-on-one online coaching session you will get a clear vision of what is that you are selling, learn what is unique about what you have to offer and how you're going to communicate that. If you're not sure what's that you do best and makes you stand out from the crowd, don't worry, we will work this out together! Our session is about 75 to 90 minutes and you will get homework to do afterwards and send it to me. I will later review and comment on it. You will also have one week direct access to me via Whatsapp to ask any questions and clarify things you have learned in this meeting if necessary.
2
Social Media
In this one-on-one online coaching session you will learn how to have an online presence from a place of authenticity and to set yourself as an authority in what you do to turn your followers into potential clients. When I launched my first retreat I was absolutely terrified, I had no idea how I would get enough people to sign up for my retreat. I had a little over 2k followers back then, and guess what?! I had my first retreat ever booked out (no paid ads)! You don't need a huge community on Instagram, you need followers who want to buy from you. Two years later, I currently run international retreats and teacher trainings in different countries and I'm finally able to make a full time income doing what I love and what's best earning the money I believe I deserve! Our session is about 75 to 90 minutes and you will get homework to do afterwards and send it to me. I will later review and comment on it. You will also have one week direct access to me via Whatsapp to ask any questions and clarify things you have learned in this meeting if necessary.
3
Website & Google
In this one-on-one online coaching session you will learn about everything that makes your website attractive for sale! If people have finally clicked the link and landed on your website you can't miss out on this potential sales or leads. Unfortunately if you don't have a visually attractive website or if your website is difficult to navigate you have no chance at making this sale. Besides just the aesthetics, it is also important that you're able to communicate your message through your texts and use them in your favour on organic google search. If you're ready for the next step, we will also cover google ads and how to set up your account so you can start selling right away! Our session is about 75 to 90 minutes and you will get homework to do afterwards and send it to me. I will later review and comment on it. You will also have one week direct access to me via Whatsapp to ask any questions and clarify things you have learned in this meeting if necessary.
4
3 Pack Coaching
If you think you could benefit from all the three sessions above - the ultimate toolkit to start your business - I will offer you a special discount. It doesn't mean you have to do all the sessions in that same month, but it's good to know that you have just taken the first step into starting your successful yoga business!
Niv Redmond, Ireland
“I loved my first business coaching session with Karol, she promotes authenticity and I learned a huge amount in just one hour. She listened to my story and she offered fantastic advice on my branding and how to begin setting up my yoga business. I loved how clear and concise she was in her coaching. She gave me homework which really helped with knowing what steps to take next. Before the session I knew what direction I wanted to go but felt a bit lost as to how to get there. Karol made the path a lot clearer for me and I have never been so excited about my future with yoga."
Patricia Galhanas, Portugal
"I was lucky enough to have the opportunity to connect with Karol through the coaching sessions. Before that, I was stuck in spiral thoughts about how and when I would be able to give my first step towards my dream project beyond my current yoga classes. Already on the first session, I was able to visualize my future in a very clear and objective way. I was able to also gain the necessary confidence I needed to take the first steps in my journey. Karol provided me all the necessary tools to start and made herself available to help me along the way. I left the meeting feeling enthusiastic and excited about my future. I really can't thank her enough!
Anne Frank, Germany
“The coaching with Karol was wonderful and has brought me a different perspective on my yoga business. Each session contained such valuable input and I was able to implement what I learned right after each session. Karol motivated me to keep going and indeed I could see the first results after just a few days. She makes everything easy to understand and after the coaching I knew what is important for my yoga business and how I could build it successfully”
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